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Title: Marketing Insights by Stanford Business | Stanford Graduate School of Business
Description: Insights and ideas on marketing, branding, consumer behavior, new product development, pricing, and distribution channels.
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Texto: Marketing Insights by Stanford Business | Stanford Graduate School of Business Skip to main content The Experience Why Business School Learning at Stanford GSB The Leadership Life at Stanford GSB The Programs Faculty & Research Faculty Publications Books Working Papers Case Studies Centers & Initiatives Stanford Seed Labs Business Library Insights Accounting Big Data Career & Success Corporate Governance Economics Education Energy & Environment Entrepreneurship Finance Government Health Care Innovation Leadership Management Marketing Nonprofit Operations, Information & Technology Organizational Behavior Political Economy Social Impact Supply Chain Alumni Communities News Reunions Featured Events Career Resources Lifelong Learning Volunteering Giving Contact Alumni Relations Events Enter the terms you wish to search for. Companies, Organizations & Recruiters Stanford Community Library Newsroom Contact Us Visit Us Jobs MyGSB Change lives. Change organizations. Change the world. Insights Insights by Stanford Business Topics Accounting Big Data Career & Success Corporate Governance Economics Education Energy & Environment Entrepreneurship Finance Government Health Care Innovation Leadership Management Marketing Nonprofit Operations, Information & Technology Organizational Behavior Political Economy Social Impact Supply Chain Search the Insights section Enter the terms you wish to search for. You are here Insights by Stanford Business › Marketing Marketing Insights November 6, 2017 Written Tex-Mex: Culinary Sham or Authentic Cuisine? Why the emergence of a now-ubiquitous food category can’t be explained by existing marketing theories. Organizational Behavior Insights October 9, 2017 Video A Better Way to Track Shoppers Offline Associate Professor Stephan Seiler shares how online tools can help track consumers in the real world. Marketing Insights September 14, 2017 Written The Lingering Impact of Promotional Price Cuts Today’s big discounts make tomorrow’s consumers more likely to respond to deals — even small ones. Marketing Insights September 19, 2017 Written How One-Stop Shopping Benefits Consumers Retailers keep prices low across categories to avoid losing customers to competitors. Marketing Insights August 31, 2017 Written How Word Choice Can Cultivate Optimism and Improve Health Using the right language during crises improves patients’ chances of recovery. Health Care Subscribe to Insights by Email Programs for Executives Marketing Programs Stanford Innovation and Entrepreneurship Certificate Ongoing Online Self-paced Design Thinking Bootcamp: From Insights to Innovation 27 Mar 2018 – 30 Mar 2018 In-person| Stanford University Full-time Design Thinking Bootcamp: From Insights to Innovation 10 Jul 2018 – 13 Jul 2018 In-person| Stanford University Full-time Strategic Marketing Management 05 Aug 2018 – 17 Aug 2018 In-person| Stanford GSB Full-time See All Programs Related Faculty in Marketing PhD Studies in Marketing Latest Stories in Marketing November 15, 2017 Written “Why Is She Telling Us to Eat Grass?” The challenge of running a health food company in a country where being overweight is a sign of success. Entrepreneurship November 6, 2017 Written Tex-Mex: Culinary Sham or Authentic Cuisine? Why the emergence of a now-ubiquitous food category can’t be explained by existing marketing theories. Organizational Behavior October 9, 2017 Video A Better Way to Track Shoppers Offline Associate Professor Stephan Seiler shares how online tools can help track consumers in the real world. Marketing September 19, 2017 Written How One-Stop Shopping Benefits Consumers Retailers keep prices low across categories to avoid losing customers to competitors. Marketing September 14, 2017 Written The Lingering Impact of Promotional Price Cuts Today’s big discounts make tomorrow’s consumers more likely to respond to deals — even small ones. Marketing August 31, 2017 Written How Word Choice Can Cultivate Optimism and Improve Health Using the right language during crises improves patients’ chances of recovery. Health Care August 30, 2017 Written How a Marketing Tool Can Help Cancer Patients Make Better Treatment Choices Using consumer preferences and big data to analyze treatment options can create value for all. Health Care August 29, 2017 Written Want to Feel More at Peace About a Decision? Stop Dwelling on the Negatives You may think you’re weighing the pros and cons equally, but you’re probably not. Career & Success July 20, 2017 Written What Do We Really Want? A new study examines the battle between idealized attitudes and those we actually have. Organizational Behavior July 11, 2017 Written Humor Is Serious Business You are not as funny as you should be, and your company is suffering because of it. Career & Success Show more Back to the Top About Follow Contact Accounting Big Data Career & Success Corporate Governance Economics Education Energy & Environment Entrepreneurship Finance Government Health Care Innovation Leadership Management Marketing Nonprofit Operations, Information & Technology Organizational Behavior Political Economy Social Impact Supply Chain Newsroom Giving Companies, Organizations & Recruiters Accessibility Non-Discrimination Policy Privacy Policy Terms of Use Stanford University Copyright © Stanford Graduate School of Business 655 Knight Way, Stanford, CA 94305 Accounting Big Data Career & Success Corporate Governance Economics Education Energy & Environment Entrepreneurship Finance Government Health Care Innovation Leadership Management Marketing Nonprofit Operations, Information & Technology Organizational Behavior Political Economy Social Impact Supply Chain


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